To capitalise on the growth in popularity of handmade goods, we developed a marketing package to promote the unique offering of Leading Edge Group's jewellery store members. The ‘Design, Remake, Remodel’ campaign features high end imagery and unique jewellery creations designed to arouse the imagination of the customer. Member's were invited to participate in the campaign allowing them access to beautiful, unique imagery created for exclusive use in their geographic area.

Art Direction | Campaign Creative | Strategy | Point of Sale | Digital | Social Media | Retouching

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