APPROACH
Somewhere Co is an independent brand strategy and creative practice working with ambitious people and businesses to build brands with purpose, personality and commercial potential.
From launching new ventures to evolving established brands, the studio brings together strategic thinking, creative expertise and commercial understanding to create work that is distinctive, cohesive and built to last.
Spanning brand positioning, creative direction, digital experiences and marketing, every project is approached with an understanding of the bigger picture. Beautiful design matters, but so does how a brand connects with its audience, performs in the market and contributes to the success of the business behind it.
Purposefully independent, Somewhere Co adapts to the needs of each project, collaborating with a trusted network of creatives, developers and specialists to deliver considered outcomes.
ANNABEL KEEN
Brand Strategist / Creative Director / Marketing Consultant
My background spans design, marketing and brand leadership, with experience working both inside businesses and as an independent creative consultant.
I’ve partnered with founders, family businesses and established organisations to launch new ventures, reposition existing brands and bring ambitious ideas to market. Along the way, my work has extended well beyond visual identity, encompassing brand strategy, product development, creative direction, marketing and launch.
Having worked on both sides of the client relationship, I understand the balance between creative ambition and commercial reality. I’m interested in how businesses work, what drives their growth and how thoughtful creative decisions can make a meaningful commercial difference. Research, data and measurable outcomes are an important part of my process, informing everything from positioning and strategy to the final execution.
Over the years, my work has appeared everywhere from billboards in Paris to the shelves of local supermarkets, and has been recognised through multiple industry awards, including News Corp’s Movie Marketer of the Year (Runner-up).
I hold a Bachelor of Design and a Graduate Certificate in Marketing (Distinction), bringing together a strong creative foundation with strategic marketing expertise.
I believe good business starts with good people. I love working with ambitious, thoughtful businesses that care about what they do and how they do it. Bringing together creativity, strategy and commercial thinking, I want to help them build stronger brands, make smarter decisions and do better, more beautiful business.
Strategy & Positioning
Brand Strategy
Brand Positioning
Naming
Product Strategy
Marketing Strategy
Creative & Identity
Creative Direction
Brand Identity
Packaging
Brand Story
Tone of Voice
Digital & Marketing
Ecommerce
Digital Experience
Content Strategy
Campaigns
Product Launches
Web Designer
Nov. 2020 – Present
Design digital experiences to help high growth Saas companies achieve their goals through creative strategy and technology
Create, re-think, and re-work client visual identities to position them as creative leaders in their field of expertise
Solve UX problems through thoughtful, empathetic problem solving
Design intuitive and purposeful UX/UI experiences to support client goals and objectives
Graphic Designer
Oct. 2018 – Nov. 2020
Design logos, brand guidelines, presentations and websites
Spearhead design and execution of front-end website designs that include initial site plans, wireframes, and prototypes
Collaborate with developers to create seamless UX/UI experiences and launch functional websites for both small and large companies
Support clients in on-going design and development of branded print and digital collateral as well as website maintenance beyond launch
Design and produce unique social media content
Work with Directors to clarify project objectives and become subject-matter experts for our clients in a variety of industries (ex: commercial real estate, healthcare and education)
Research current design trends to push the boundaries of branding while also maintaining consistency across multiple customer touch points
Graphic Designer
Sept. 2014 – April 2018
Worked closely with Creative Director to understand client needs and design appropriate environmental graphics for both decorative and wayfinding purposes in three different home design showrooms
Utilized knowledge of ratios and conversion methods to create specification decks with elevation layouts used to construct and install environmental graphics for five different large scale projects
Maintained and organized project files to enhance team’s productivity and work flow throughout the design and production process
Graphic Design Intern
June 2017 – Sept. 2017
Designed digital marketing campaigns for more than 10 direct-to-consumer small businesses that boosted customer engagement and brand affinity
Designed 10+ logos and corresponding brand guidelines
Collaborated with colleagues to create highly efficient work systems and continuously improve our knowledge and skills in the latest design software
Arizona State University
Graphic Designer
Sept. 2014 – Jan. 2017
Collaborated with Creative Director on high profile marketing campaigns that gained national exposure and increased enrollment in several national ranking programs
On-boarded two new student designers to facilitate their understanding of best practices, brand standards, and support their acclimation into the Hub work culture
