Love Your Local Garden Centre is an initiative of the Independent Garden Centre (IGC) group of retailers. It is a celebration of local garden shops and everything they do, from providing expert advice, quality plants and products as well as supporting their local communities.
Inspired by the 'shop local' movement, the campaign is designed to build brand awareness, grow trust and increase customer loyalty through the use of a strong brand narrative that fosters an emotional bond between retailer and customer.
The Love Your Local Garden Centre campaign equips IGC members with comprehensive marketing materials including: point of sales packs, catalogues, advertising and promotional collateral designed to grow their local businesses!
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