Every interaction shapes the way a brand is experienced. For Matthew Ely Jewellers, the opportunity was to create a seamless experience that reflected the craftsmanship, artistry and personal nature of every bespoke piece.
I worked across luxury packaging, the website, campaign creative, photography styling and in-store communications to create a brand experience that felt cohesive, considered and unmistakably Matthew Ely.
From the first impression through to a personal consultation, every element was designed to showcase Matthew’s collections, celebrate the bespoke design process and inspire clients to begin their own journey.
Brand evolution
Website strategy, design & rebuild
Luxury packaging
Creative direction
Photography styling
Campaign creative
Print & in-store collateral
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