We created an engaging retail campaign for the Independent Jewellers Collective's partners to engage their customers over the Valentine's Day period.
The theme revolved around the concept of ‘Love You’ and ‘Be Mine’ suggesting that jewellery could be self purchased as a gift for the most special person in your life - you!
Our cohesive strategy reached across multiple touch points - encompassing in-store point of sale, direct mail flyers as well as elements to utilise on social and digital channels.
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